Want to throw your own #BlogHer11 party,fine. But don’t commit to mine, get info from me,back out n then throw it SAME DATE & TIME #Suckit3M
7/9/11 6:42 PM
Below is a transcript of the email I sent to the two contacts I had worked with from 3M after finding out they are now throwing a competing party at BlogHer 2011 after committing to a $1500 sponsorship of our Kiss Our Sass Party and then backing out due to “limited funding.”
After that email are screen caps of the emails I received in response from 3M today. I gave them six hours after my last response to them to apologize, give an explanation, or make things right–none of which happened.
I am not posting the following information to be difficult or spiteful. I think people deserve to know the facts and make a decision about 3M with those. I am posting it with the hopes that any blogger who reads it will NOT attend the 3M event during BlogHer 2011 and will also think twice about working with 3M in the future after they have been so blatantly shady in their dealings with us.
This is my side of the story….
It has recently come to my attention that you are throwing a party during BlogHer 2011 on Thursday August 4thfrom 8:30-11:00pm, the same date and time as our Kiss Our Sass Party. While I can’t say this surprises me I can say how disheartening it is to know that a well-known company such as 3M would be so unethical in their business practices, especially when dealing with bloggers.
You approached us about being involved in our event; we did not come to you. For weeks you showed genuine interest in participating through our various exchanges via email as, I feel, you used me for information on what makes a BlogHer event such as the ones we are holding work and what bloggers like as far as receiving products from companies; products vs. coupons, etc. You then committed (in writing) in an email, that both Jamie and I have saved to our inboxes, to a sponsorship of $1500. I spent my time and energy writing you emails with my own ideas, specifics, and a detailed contract of how we would effectively promote your company during the event, some of which I am sure you will now be using at your own event to promote your brand for your own personal gain. You then ignored my emails regarding the contract for over a week until I reached out to you myself, at which point you backed out of sponsorship with limited explanation. Had I not reached out to you I wonder if you would’ve let me know at all that you were no longer sponsoring.
I understand how business works, truly I do. I understand that your company had every right to back out of our event before the contract was signed. I understand that 3M wanted to throw their own event in order to get bloggers to focus on their products directly, but it is the way your company chose to go about doing all of this and the way we were treated that has upset me and hundreds of other bloggers attending Blogher. Had you been honest as to why you suddenly were backing out of your $1500 sponsorship I would feel differently. Had you chose another night and time to throw your event that did not affect ours I would also feel differently.
Above all, I am disgusted by the way Jamie and I were treated in our dealings with your company, which has left a bad taste in our mouths, and since we’ve gone public with it, it has also left a bad taste in the mouths of bloggers who would’ve normally supported, and have been supporting, 3M. Jamie and I are making no money off of this party. We have nothing to gain from it. We have invested our time, our energy, and our hearts in order to pull together an event for women who truly deserve it. We didn’t set out to do this to make money or promote ourselves, like your corporation did. We did this to give something back to bloggers who are less fortunate than us. The fact that you tried to undermine a party that was created for something good is saddening.
That being said, I’d like to give 3M a chance to make things right by either making a donation to support the women attending the Kiss Our Sass Party so we can add some last minute surprises to the event, or by compensating me for my time and my ideas that you used for your own personal gain.
Below is a link to where you can make a donation, or you can contact me directly.
I haven’t heard anything from 3M since. I won’t hold my breath.
Why will I not talk to 3M on the phone? Because then it is he said, she said and I intend to save my own ass from now on. That is the lesson I have learned from all of this and the lesson bloggers before me have learned.
I know exactly why 3M does not want to talk through email, and so do you.
For two months I worked with 3M via email and that is why I also have screen caps of all of our prior emails in which 3M confirmed they would sponsor our Kiss Our Sass party for $1500, asked me questions regarding what makes an event successful and what bloggers like, my responses to those questions, the contract I submitted with bullet points of my ideas, ways I would promote them during the event, and what I would provide, the fact that they sat on that email for well over a week before responding, and ONLY responded when I sent them an email inquiring what was going on. I don’t intend to start talking on the phone now and having faith in a company who is obviously so unethical.
Yes, I could download an application to my phone so I could record our conversation, but I’m not investing any more of my time or energy in 3M after they broke my trust. They don’t deserve that.
If they were genuine and wanted to “work things out” as they stated in the above emails, they’d be more than willing to put that in writing in an email as they have done before. Or make a donation to our party as I suggested. The women attending deserve that much, and so do I.
There was no misunderstanding here, fellow bloggers. If you choose to go to the 3M event, that’s fine. If you choose to work with them in the future, that’s fine too. I just wanted you to know what kind of corporation you’re dealing with. Do with this information what you will.
P.S. This isn’t the first instance where 3M has had a Social Media FAIL, or screwed someone over: 3M Post-It Note Car: How Not To Do Viral Marketing
P.P.S. In the emails Hunter PR is sending out to bloggers in regards to this situation, which you can see part of in the comment from Lilith below, there is a claim they signed on for sponsorship with BlogHer in May and “subsequently” backed out of our sponsorship. They backed out of sponsoring our event on June 23rd.
Here is the proof:
Please enjoy the following posts by some other fabulous people regarding why 3M can suck it.